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Articles on web design, SEO, and automation

Short, practical notes for UK businesses — what we optimise for in client work, without fluff or jargon for its own sake.

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Automation8 April 202613 min read
AI chatbots for UK SMEs: sensible first steps before you launch
Scope guardrails, knowledge sources, handoff to humans, and maintenance — so a chatbot reduces repetitive questions instead of creating new support debt.
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Strategy12 March 202613 min read
When custom web design beats templates (and when a template is fine)
A practical framework for UK founders: brand complexity, integrations, SEO depth, and speed of iteration — so you buy the right level of build for the next twelve months.
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Web design4 February 202612 min read
Website enquiry forms that actually convert (without annoying visitors)
How to design contact and lead forms UK visitors complete: fewer fields, clearer expectations, mobile-first layouts, and follow-up that respects GDPR.
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SEO18 January 202614 min read
Local SEO for UK service businesses: where to start in 2026
Practical local SEO priorities for UK trades, clinics, and professional firms: Google Business Profile, on-page signals, reviews, and measuring enquiries — not vanity rankings.
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